A SOCIETY. NOT A SEMINAR.
THE LIONS DEN BROTHERHOOD
A private brotherhood for men building a life worth handing down.
The Lions Den Brotherhood is a private society for fathers, business owners, entrepreneurs, and men of faith who are carrying real responsibility and want a stronger circle of men around them.
This is a place for raw conversations, meaningful relationships, bigger thinking, and real-world brotherhood. No performance. No guru worship. No pretending to have everything figured out.
Just good men, at different stages of the same pursuit, showing up to make their lives, families, businesses, and communities better.
BY SEAN WHALEN • FOUNDER, LIONS NOT SHEEP
THIS IS NOT ANOTHER PROGRAM TO CONSUME
The Den is not a weekly call where you sit quietly while somebody talks at you.
It is not a hype machine built around a personality, a funnel, or the next thing you are supposed to buy.
It is not a networking group where every conversation is really a disguised sales pitch.
And it is not a place to hide behind a membership, consume information, and contribute nothing.
The Lions Den Brotherhood is different because the value is not just in what you receive. The value is in who you sit beside, what you bring to the table, and the kind of man you become through those relationships.
You do not need to be the richest man in the room. You do not need an eight-figure company, a perfect marriage, a six-pack, or a life that looks impressive on social media.
You do need character. You do need to have a fire in your belly to build and live a powerful life. You do need a willingness to be real. And you need a desire to add value to the men standing beside you.
SIMPLE AS THAT.
WHY I BUILT THE DEN BROTHERHOOD
My brother, I will keep this simple and straight to the point.
For the last 11 years, I led a coaching group that served more than 53,000 members. We held large events, helped people start businesses, improve their health, and take action in areas of life they had been neglecting.
I am proud of what we built. I am grateful for the thousands of people who trusted me. I am grateful for the stages, the events, the lessons, and the people I met along the way.
BUT I AM IN A DIFFERENT PLACE NOW.
I am a grandpa. Two of my three kids have moved out. My priorities have changed.
The things I value most are not more noise, more complexity, or more people telling me what I should want.
I value family. I value faith. I value time. I value meaningful work. I value sitting around a table with men who are willing to have a real conversation about what is actually going on in their lives. I value rich experiences with good people.
There is nothing wrong with a large event or a great coach. Both can be valuable. But there comes a point when a man wants something different.
He wants a network of men who are not trying to fix him and whom he is not trying to fix.
He wants to be around men who understand the weight of responsibility and who aren't trying to pretend their lives are perfect. Men who are building companies, raising children, leading teams, protecting their families, being a good husband and lover, and working their butts off to stay healthy and grounded while the world constantly demands more from them.
That is what The Lions Den Brotherhood is for.
WHAT IT FEELS LIKE TO BE IN THE BROTHERHOOD
Recently, I hosted a small gathering at my ranch for 15 men.
Nearly every man there was a business owner. Every man had children. Some were operating low-seven-figure companies, and a couple were mid eight figures.
But the numbers were not what made the weekend matter.
The first day, we sat on couches in barndominium (still under construction) with cigars and a whiteboard. We talked about business, but we also talked about family, priorities, stress, faith, health, and the decisions that had been sitting in the back of our minds.
The next day, we trained, shot guns, and learned from a Navy SEAL on my gun range. I brought my friend who's a world class chef and we ate great steaks. We spent time outside. We sat around on camping chairs and talked through the evening. We put the phones away for a bit.
There were no bright lights. No production crew. No parade of speakers. No upsell into another program.
There were just good men all building their dreams, spending real time together, telling the truth, getting raw about where they were at in life, men sharing what they knew, and each of us helping one another move a few important things forward.
This was not some hippie drum circle (no shade, cause I love drums) but this was a bunch of men doing what very few of us ever do. We got real, we got raw, and it was a damn good time.
At the end of the weekend, the men kept saying the same thing:
"This was exactly what I needed."
Every single one of the guys said this. Blue collar custom home builders, roofing company founder & CEO — every guy there said the same thing.
That is the experience we are building inside The Lions Den Brotherhood.
Not a luxury vacation. Not a business conference. Not a place to compare résumés.
A place where a man like you and I can be seen and understood. A place where we can be useful. A place where we can step away from the constant pressure to perform and sit with men who are also trying to build a meaningful life.
The truth is you don't need to be saved, if you are like me you will figure sh*t out, we always do.
But damn it feels good to just be around solid men who understand the pressures, who have big a$$ goals, who are cool as hell and can help me see things I might not see that can make me better.
THE MAN WHO BELONGS HERE
The Lions Den Brotherhood is for men who are building something, a man who has fire in his soul to be bigger and better than yesterday, and understands that no man builds a great life alone.
Some members are blue-collar business owners. Some are executives, investors, agency owners, professionals, and entrepreneurs. Some run large companies. Others are building smaller businesses that support their families and give them the freedom to live on their terms.
The industry or trade is not the most important thing.
The important thing is that you are a man who takes responsibility, loves his family, wants to keep growing, is disgusted with mediocrity, and is willing to bring something of value to the men around him.
YOU MAY BE SUCCESSFUL ON PAPER AND STILL FEEL ISOLATED.
You may have plenty of contacts and very few people you can call when the decision actually matters. You may be tired of conversations where everyone is posturing, selling, or trying to prove that they have already won.
You may simply want more good men in your life.
If that sounds like you, there may be a place for you at this table.
THE THREE THINGS WE BUILD TOGETHER
01
A STRONGER CIRCLE
You will be surrounded by men who understand responsibility, ambition, family, faith, and the pressure that comes with trying to build something meaningful.
The goal is not to collect contacts. The goal here is to build relationships that continue beyond a single conversation or event. The goal is to have guys who know when you are slipping and have the balls to call you on it.
The goal is to have a group of men who think as big as you do, who have experience getting jacked, making millions, being a better husband and who you can call any place, any time, just to have that five minute chat before you go postal or just need some advice.
All of us men have pride and just handle things on our own most of the time. The Brotherhood is the place for the guy who isn't afraid of asking a question, offering his knowledge, and who knows he loses nothing by helping others succeed.
02
A BETTER LIFE OPERATING SYSTEM
We talk about business, money, health, leadership, marriage, fatherhood, faith, time, and the decisions that shape a man's life.
CORE 4 to be exact.
POWER. PASSION. PURPOSE. PRODUCTION.
The goal is not to add more complexity. The goal is to make more money and at the same time play with the kids more. The goal is to become wealthy enough to be able to do anything you want, any time you want.
The goal is to get crystal clear on what matters, remove what does not, and leave each conversation with a clearer map. It doesn't matter if you are doing $1M or $100M a year the more dialed in your map is, the easier it becomes to get to the next level without trading invaluable time for dollars.
This is actually where most men screw things up. We think more money means more work. When you have a collective of men who have already walked the road you are walking, it becomes WAY easier and WAY more profitable to get where you want to go.
03
REAL-WORLD BROTHERHOOD
If you chuckle when you hear the word BROTHERHOOD, good, I do too. It seems soft or lame in a way. But the kind of brotherhood we are talking about is the guys who will happily throw on some gloves and box each other while sharing pics of their kids' life milestones.
The kind of brotherhood where everyone gets as jacked when a member picks up a new Lamborghini as they do for another member who exits his company or picks up a dump truck for his excavation biz.
The Lions Den is not designed to exist only on a screen. Yes, we have a private app which is very effective for virtual communication and networking, but we gather in person, break bread, smoke cigars together, learn together, train together, and create the kind of memories and friendships that are difficult to build through a weekly video call. Our private app has a map feature that shows you where all the other members live (their city, not actual home address) and we are always creating meet ups and opportunities to commune together.
Some conversations here will be strategic. Some will be personal. Some will simply be men sitting together and enjoying the fact that they do not have to explain everything, the guy next to him gets it. We all feel the pressure and we all want to win big, so you won't find the guys looking to dick measure fitting in with us.
HOW THE DEN BROTHERHOOD WORKS
Joining The Lions Den Brotherhood is not about signing up for more content. It is about entering a rhythm of connection, contribution, and growth. It's joining a society of good men you can trust, you can work with, and who make your life better.
01
PULL UP A CHAIR
You begin by becoming a member of a private brotherhood built around shared standards: character, responsibility, confidentiality, honesty, and a willingness to contribute.
You will receive access to our private community app where we all communicate, share opportunities, ask questions, support one another, market ourselves and our skills to the brotherhood, and continue conversations between live gatherings.
This is where the relationship begins. It is not the destination. This is where you can highlight who you are, what you do, and start creating relationships with other good men immediately.
02
FIND YOUR PLACE IN THE ROOM
As a member, you will get to know the men inside the community and discover not only where you can contribute, but we will help link you up with other members who can help you with whatever you are needing help with.
You may have experience in business, finance, home services, fitness, real estate, leadership, development and construction, family, faith, operations, or another area that could help another man. You may also be entering a season where you need perspective from someone who has already walked through what you are facing.
Both are valuable.
The Lions Den works best when you are willing to get real and ask for help when you need it, and when you are willing to give help and guidance to those around you.
03
SHOW UP TO THE MONTHLY RHYTHM
Each month gives you multiple ways to participate, depending on your schedule, location, and personal agenda.
Monthly in-person gathering: We meet for a live, in-person strategy and connection day open to the entire community. If you cannot attend in person, you can join virtually. The goal is practical conversation, clear objectives, and leaving with something useful — not sitting through a one day boring ass conference.
Two virtual fireside conversations: Twice each month, we gather inside the app for a fireside / town hall event — focused conversations with a member, guest, or thought leader. These are designed to be useful, honest, and relevant to the lives we are actually living as men, fathers and business owners.
Ongoing member connection: Inside the private community, members ask questions, share wins and struggles, make introductions, exchange ideas, and support one another between events. Your network matters, and you will be introduced to new members. We will be highlighting every member and his business and services to help him expand his reach and revenue. As a member, the entire community becomes your rolodex, and the networking and introductions you'll make could be worth millions.
Member-led contribution: Members have opportunity to lead conversations, share expertise, host discussions, and highlight the skills and knowledge they bring to the table. The Lions Den is stronger when the value does not come from one man alone, and you will have an opportunity to share your products and skills with the entire community.
04
GO DEEPER IN PERSON
Several times each year, members will come together and meet on my ranch in UT.
These are smaller, deeper experiences built around strategy, training, working together, great steaks and cigars, time on the gun range, and the kind of conversations that happen when we put our phones away and get real.
The ranch is not the point. The guns are not the point.
THE BROTHERHOOD IS THE POINT.
The ranch simply gives us a place to commune, to get out of the noise, slow down for a few days, reset, and remember what good company feels like. A few days together with other good men who all want to grow and level up.
05
BRING SOMETHING TO THE TABLE
The Den is not a club or mastermind you join to just stand near impressive people, or be a bystander. It is a brotherhood you join to participate in. We don't just talk shit — we do shit.\
You don't need to be the loudest man in the room to be successful or even be seen. You do not have to have all the answers, I sure as hell don't. But we should all be willing to listen, be honest, share what you know, and help the man next to you when you can.
We all have egos. We all have an edge. In order to be successful in any area of life, you gotta have a chip on your shoulder, and it's hard for guys to just slow down and chill out for a second.
This brotherhood is filled with men who love to go fast, but know that those fireside chats, those cigars with good friends around the BBQ, are perhaps some of the best conversations you have.
That is how we operate around this table. That is what we do.
REAL work that creates big results.
RAW conversation with your brothers about God, money, family, fitness.
RELEVANT networking and relationships that are built on truth and transparency.
THE MONTHLY RHYTHM AT A GLANCE
RHYTHM
EXPERIENCE
PURPOSE
EVERY MONTH
Live in-person gathering in UT you can attend, or via virtual access in the app
Work through practical business, family, health, leadership, and life priorities.
TWICE EACH MONTH
Learn from members and guests through focused, honest conversations.
Live 90 minute streamed fireside conversations inside the app
EVERY DAY
Private community connection in our custom app
Ask questions, share progress, make introductions, network and support other members.
THROUGHOUT THE YEAR
Member-led conversations and leadership opportunities
Give members a way to contribute their experience and bring value to the room.
QUARTERLY
2 day executive retreat on a 500 acre ranch in Utah
Build stronger relationships through a 2 day ranch retreat, where we discuss training, strategy, business, family, parenting etc.
WHAT MEMBERSHIP INCLUDES
Access to the private community app, where you can communicate and build relationships with the men inside The Den.
The monthly live in-person gathering, with a virtual option for members who cannot attend physically.
Two monthly fireside conversations with selected members, guests, and thought leaders.
Opportunities to lead, teach, share your expertise, and be recognized for the value you bring to the community.
Access to a deep bench of men with experience across business, finance, investing, real estate, tax, legal, fitness, health, tactical training, firearms, and other areas of life. This is not a promise that someone will do the work for you. It is access to perspective, experience, and relationships that can help you make better decisions.
Quarterly ranch retreats at my 500 acre ranch in Utah. Spend 2 days with me and a small group of members at my ranch.
Most importantly, a place where you can show up as a man — not as a résumé, a bank account, a title, or a social-media persona.
This table is where real men come to grow, add value, and play bigger than they ever have.
THIS TABLE IS NOT FOR EVERYONE
As someone who's run a multi million dollar coaching group & mastermind, I'll be really direct here.
PLEASE DO NOT PULL UP A CHAIR IF:
You are only looking to extract.
You want to hang out with successful men while remaining invisible and uninvolved.
You are looking for another place to perform, posture, sell, or prove that you are better than everybody else.
HOWEVER...
If you are a good man, and you want to make FU money while being a damn good father and husband; if you are done hiding and willing to be honest about where you are; if you love your family and want to provide them an incredible life; if you demand to keep growing; and if you are willing to add value to the man beside you by sharing your skills, knowledge and insight — I would love to have you at the table.
Nobody in The Lions Den has everything figured out. Not me. Not the guy running the biggest business. Not the guy with the biggest muscles. Not the guy who appears to have the most impressive life from the outside. We have Navy SEALs and doctors, home builders and electricians — none of us has it all figured out.
WE ARE ALL WORKING ON SOMETHING.
WE ARE ALL WANTING TO BE BETTER AND MAKE MORE MONEY.
WE ARE ALL WANTING MORE TIME.
WE ARE ALL WANTING TO BE THE BEST DAMN LEADER AT HOME.
The difference is that we do not have to work on it alone.
AND NOW WE HAVE BUILT A TABLE
THE BROTHERHOOD IS FOR THE MAN BEHIND THE SUCCESS
We will talk about business, money, health, family, leadership, relationships, faith, and becoming stronger in every area that matters. But underneath all of that is something deeper I searched long and hard for. Something I struggled with for years.
THE DESIRE TO BE SEEN.
THE DESIRE TO FEEL "NORMAL" IN A WORD WHERE MEN LIKE US WHO ARE BUILDING OUR DREAMS ARE LABELED "TOO MUCH".
THE DESIRE TO BE USEFUL.
THE DESIRE TO INCREASE OUR MONEY AND AT THE SAME TIME HAVE MORE TIME TO PLAY.
THE DESIRE TO SIT WITH MEN WHO ARE NOT TRYING TO GET SOMETHING FROM YOU.
There is a scoreboard at this table.
There is no need to measure yourself against the man next to you, but you should be the type of man who wants to be around men who can and will force you to level up.
There is nothing to prove, HOWEVER you have something to prove to yourself.
You have EVERYTHING to prove to yourself.
And at this table we don't talk about fairy tales with no purpose. We talk about action, and how exactly to get everything you want.
WHAT MEMBERSHIP INCLUDES
• Access to the private community
• Monthly live fly-in
• Two monthly fireside conversations
• Member-led opportunities
• Specialist perspectives
• Quarterly ranch retreats
ANNUAL MEMBERSHIP
$4,997
ONE PAYMENT - 12 MONTHS
ANNUAL MONTHLY PAYMENT
$497/m
12 PAYMENTS
MY INVITATION TO YOU
I have made plenty of mistakes in life. I have also done a few things right.
The thing I am most passionate about now is not playing small. It is building a life that is meaningful, useful, and worth handing down.
I want to be the best man, leader, business owner, father, grandfather, and friend I can be for as long as I have breath in my lungs.
I will not do that surrounded by people who are constantly performing or trying to get something from me.
I will only do it surrounded by good men.
Men who love their families. Men who will tell the truth. Men who want more, but who understand that more money, more recognition, and better results can be had if they are willing to do the work.
The point of everything we are doing is to build a life we are proud to live, and to become the kind of man your children can trust, respect, and follow.
That is the path I am walking.
To be the best damn father, grandfather, lover and leader whose cup runneth over, and to help as many people as possible.
If that sounds like you, pull up a chair.
If you are on the same path, pull up a chair.
LET'S BUILD.
LET'S MAKE SOME BIG SH*T HAPPEN.
RESPECT.
— Sean Whalen, Founder, Lions Not Sheep
THE LIONS DEN • LIONS NOT SHEEP • ALL RIGHTS RESERVED